We kicked off our first WomanUP!® Monthly Live of the year with an inspiring conversation on Building Your Personal Brand: Strategies for Women Leaders, featuring Sara Sutachan, C.A.R. , Senior Vice President and Chief Strategy Officer, and Christine George, Founder at Post & Beam Creative and host of the Know Like Trust for Real Estate podcast. They shared powerful insights on how to craft an authentic, consistent personal brand that attracts the right clients and fuels long-term success.
Here are some key takeaways to help you strengthen your brand:
✅ Your Brand Attracts the Right Clients – A strong personal brand helps you connect with clients who align with your values and approach in real estate.
✅ Be Genuine – Authenticity builds trust and deepens relationships with clients and peers.
✅ Stay Consistent Across Platforms – Align your messaging, tone, and visual branding for a cohesive presence.
✅ Align Actions with Values – Let your daily decisions reflect your core beliefs to reinforce credibility.
✅ Handle Setbacks with Integrity – Challenges will come, but staying true to your mission will strengthen your reputation.
✅ Branding vs. Marketing – Your brand is who you are, while marketing is how you communicate it. Both are essential to growing your business.
By embracing authenticity, consistency, and strategic marketing, you can create a brand that not only stands out but also builds trust and lasting client relationships.