How To Refocus When Your Business Plan Goes Out The Window
Session Leader:
Christine George, Head of Agent Development for Leading Edge Real Estate in Boston, MA
Guest Experts:
Kate Reisinger, EVP, Member Services, Leading Real Estate Companies of the World, Chicago, IL
Melissa Sofia, Founder and Broker, The Avenue Home Collective in San Diego, CA
Cherika Johnson, Broker/Owner, Johnson Realty in Longview, TX
Session Description:
It's safe to say that in 2020, most business plans went out the window, and while there's still uncertainty in the air, we're better prepared and more open to thinking differently about how to achieve growth. In this discussion, we'll cover three key elements of your business plan; innovation, time management, and diversification. You'll come away with new ideas, tools, and solutions to breathe new life into your business plan this year.
Session Highlights:
Innovation with Kate Reisinger
Repositioned services (education/training etc.) to better serve members
Expanded growth to dark markets
Market consolidation means opportunity for independent brokerages
COVID a catalyst for:
For members - Education on steroids (100 webinars and virtual events from how to win the listing to mental health and wellness)
For staff - communication is stronger and staff is closer - “Covid allowed us to be human in the corporate sector” - LOVED THAT QUOTE!!
Kate’s Top Tip:
Invest In MasterClasses
Time Management with Melissa Sofia
Keeping focused means:
Mindset
Re-evaluate your purpose
Set clear and specific goals
Holistic approach to setting goals - Top 3 goals for each
Business
Motherhood
Relationships
Soul-care
Systems and tools:
Calendly - Calendar scheduling
Trello - project management
Asana - project management
To-do - task list
Buffer - social media scheduler
Hubspot - CRM and Marketing platform
Moxiworks - CRM and sales tracking platform
Evernote - note-taking
Google docs for sharing evolving and changing documents
Google Forms - for online surveys, sign-ups or order forms
Eventbrite - event registration
Zoom - meetings and webinars
Diversity and Inclusion with Cherika Johnson
Be purposeful in everything you do
Have the right mindset
Step outside of your comfort zone
networking - get to know other agents
video - show people who you are what you’re about
“The way to attract people is to put yourself out there and let people see our vibe.” - LOVE THIS QUOTE
TIP: CRM - Top Producer
What is real estate without WINE?
Christine’s Top Tips:
Make sure you have an ACCOUNTABILITY PLAN
Evernote is her Bible. :) The digital brain.
If you want more tips and tools to help you with setting and accomplishing your GOALS, visit this Wisdom Series Session: https://www.iamwomanup.com/post/wisdomseries-goals
Connect with these experts:
Learn more and connect with Christine:
Learn more and connect with Kate:
Learn more and connect with Cherika:
Learn more about and connect with Melissa: